Market is a place where economic transactions occur. A customer exchanges his purchasing power and pays for satisfaction. However no business can supply satisfaction as such- at best it can supply or deliver only the means to attain those satisfaction.
For example:
On a hot day, customer may feel very thirsty. He will be satisfied when he can overcome his thirst. A softdrink company may deliver a means such as ice cream or cool drinks to customer to satisfy him.
0 comments:
Post a Comment