Everyone knows Amazon’s cloud is huge. But many want to know exactly how huge it is. The latest to try is Deepfield Networks, a stealthy startup that worked with unnamed “network provider research” partners to figure out how much Internet traffic flows into and out of Amazon’s cloud. It found that 1/3 of all Internet users hit Amazon-based services at least once a day and that 1 percent of all web consumer traffic is moving either into or out of Amazon’s cloud. more details here 

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